Turn Game Days Into Pay Days: College Town Investing Secrets Revealed
Discover how savvy investors are cashing in on short-term and mid-term rentals in America's top college towns.
If you’re exploring real estate investment opportunities, chances are you’ve considered the usual suspects—vacation destinations, high-growth cities, or trendy urban neighborhoods. But one of the most underrated and reliable markets in the country? College towns.
At Hospitality Network Group at Keller Williams, we’ve helped dozens of investors build profitable portfolios in some of the most iconic university towns in the South and beyond. In a recent episode of The College Real Estate Coach podcast, we spoke with investor Ryan Winzenburg, who shared exactly how college towns became the cornerstone of his real estate success—and why you might want to follow his lead.

Why College Towns Make Great Real Estate Investments
Built-In, Predictable Demand
College towns have a constant stream of renters: students, professors, visiting families, medical residents, sports fans, and traveling professionals. Whether it's move-in weekend, graduation, football season, or just a random Tuesday, there’s nearly always someone looking for a place to stay.
Event-Driven Rental Spikes
As Ryan shared on the podcast, football game weekends in Tuscaloosa can earn him up to $1,200 a night—from a property with a monthly mortgage under $1,500. From sporting events to graduation to homecoming, these towns host high-traffic events that drive major demand for short-term rentals.
Limited Hotel Inventory = Opportunity
Many college towns don’t have enough hotels to accommodate the crowds that flood in for big events—and the few that are available often come with a hefty price tag. That’s exactly where your short-term rental can shine. That gap is your gain.
Resilient Rental Market
Even outside of peak weekends, mid-term rentals (30+ days) are in demand. Traveling nurses, professors, and insurance housing clients (families displaced due to home repairs) offer reliable, longer-term income without the regulatory headaches of nightly Airbnb stays.
What to Know Before You Invest
Do Your Research
Look at schools with strong sports programs, loyal alumni bases, and year-round campus activity. Ryan, for example, began by analyzing markets like South Bend (home to Notre Dame) and Tuscaloosa (University of Alabama), where both demand and fan loyalty run deep.
Understand Local Regulations
Some towns restrict short-term rentals near campus—but savvy investors like Ryan have found workarounds by purchasing just outside the city limits, in areas like Northport, Alabama, where the rules are far more favorable.
This is where partnering with the right real estate agent (us!) can make all the difference.
Use the Right Tools
To stay competitive, Ryan uses dynamic pricing software like PriceLabs to adjust rates based on demand, and platforms like Furnished Finder to attract mid-term renters. Having the right team and tools in place is key to managing remotely and profitably.
Work With the Experts in College Town Real Estate
At Hospitality Network Group at Keller Williams, we specialize in helping investors identify the most promising opportunities in top-performing college markets. Whether you're a parent considering a property for your student, a seasoned investor building your portfolio, or a first-timer ready to make your money work smarter—we’re here to guide you every step of the way.
From property selection and financing insights to interior design consultations and Airbnb setup—we offer a full-service, high-touch experience tailored to your goals.
Ready to Explore College Town Investing?
Let us help you turn game days into pay days.
Contact Hospitality Network Group at Keller Williams today to schedule a free consultation and get your custom investment game plan.
Hospitality Network Group at Keller Williams – Client focused . Performance driven
The Hospitality Network Group at Keller Williams is honored to be part of a company that fosters a culture of excellence, empowering its agents to deliver unmatched service and expertise. This commitment to excellence is why Keller Williams agents consistently achieve results that set the standard in the industry. Whether you're buying, selling, or investing, our team is here to ensure your goals are not only met but exceeded. Trust the Hospitality Network Group at Keller Williams to guide you through every step of your real estate journey.

