2024 National Market Recap & 2025 Insights From Top Thought-Leaders in Real Estate.

2024 National Real Estate Market Recap & 2025 Outlooks – Insights from Our Industry Leader

Once again at our annual KW conference, industry leaders shared valuable insights on the 2024 real estate market and what to expect in 2025. At The Hospitality Network Group at Keller Williams, we are dedicated to keeping our clients informed about the latest real estate trends so you can feel confident in your decisions and make the best choices for your future.




Our motto, "Client Focused. Performance Driven," isn’t just a slogan—it’s the foundation of how we do business. By staying ahead of market trends and understanding what lies ahead, we empower our clients to navigate the real estate landscape with confidence. Whether you're buying, selling, or investing, our commitment to your success drives us to provide the best guidance and insights.

As we reflect on 2024 and look forward to 2025, several key trends have emerged. Here’s what you need to know.


Home Prices and Inventory


In 2024, home prices appreciated by 4.5%, aligning with the historical average of 4-6%. This consistent growth reinforces real estate as a safe, long-term investment. In 2025, prices are expected to continue appreciating, though at a slightly slower pace. The takeaway? Don’t wait to buy real estate—buy real estate and wait.




Inventory increased slightly from 2023 but remains historically low, with only 3.7 months of supply compared to the 6 months needed for a balanced market. This shortage keeps demand high, pushing prices upward. If you're thinking about selling, now is a great time, especially before the spring rush. For buyers, inventory is slowly trending toward a balanced market, but competition remains strong. Be prepared to act fast and make sure you’re pre-approved to stay competitive.


Inflation



Inflation trended downward in 2024 and is expected to continue this trajectory in 2025, offering some relief to household budgets as costs become more manageable.


Mortgage Rates




Despite early predictions of declining mortgage rates, 2024 saw fluctuations, averaging 6.72%. While these rates feel high compared to recent lows, they are still below the historical average of 7.72%. In 2025, mortgage rates are expected to stabilize around 6.5%, providing more certainty and potential

relief for buyers facing affordability challenges.


Affordability



Affordability remained a concern in 2024, particularly for first-time homebuyers. With mortgage rates expected to stabilize and inventory levels still low, affordability challenges are likely to continue in 2025. First-time buyers should stay connected with a trusted lender and real estate professional, as programs are available to assist with down payments and closing costs.


What This Means for Buyers and Sellers


For Buyers:  With home prices continuing to appreciate and mortgage rates stabilizing, buying sooner rather than later could save you money. Staying pre-approved and ready to act quickly will be crucial in this competitive market.


For Sellers: Low inventory and high demand create a favorable environment for sellers. Listing now, especially before the spring rush, can maximize your profit potential.


Hospitality Network Group at Keller Williams – Client focused . Performance driven


The Hospitality Network Group at Keller Williams is honored to be part of a company that fosters a culture of excellence, empowering its agents to deliver unmatched service and expertise. This commitment to excellence is why Keller Williams agents consistently achieve results that set the standard in the industry. Whether you're buying, selling, or investing, our team is here to ensure your goals are not only met but exceeded. Trust the Hospitality Network Group at Keller Williams to guide you through every step of your real estate journey.


Contact us today to learn how we can help you achieve your real estate dreams.


June 6, 2025
How parents are building wealth instead of paying rent—for the same monthly cost. 
May 20, 2025
How Parents, Students, and Investors Are Turning College Housing into Long-Term Financial Wins
May 14, 2025
When Real Estate Meets Real Community – Bringing Joy, Harmony, and Heart to Every Generation
April 30, 2025
At Hospitality Network Group at Keller Williams, we believe our mission goes beyond real estate—it’s about investing in people, purpose, and progress. Whether through homeownership or community service, we are committed to helping neighborhoods grow in meaningful and lasting ways. Recently, Recently, we took great pride to be part of an initiative that reflects those very values: the creation of Alabama’s first public Holocaust Memorial, now open to all at Birmingham’s historic Elmwood Cemetery. This powerful new monument was spearheaded by Barbara Bonfield, a visionary leader whose dedication and persistence brought the project to life ( Barbara’s moving interview can be seen in the dedication video ) . Funded by members of Birmingham’s Temple Beth El, including Vikki and Ken Grodner and others in the greater Birmingham community , the memorial stands as a tribute not only to the memory of those who perished in the Holocaust, but also to the survivors who found the strength to rebuild their lives and legacies in new places—including right here in Alabama. When Terry Holzman, a friend and client, approached Ken and Vikki to support this effort, they immediately felt called to contribute. Ken joined the initiative with gratitude and purpose—helping lead outreach efforts and encourage others to support this historic moment. The result is an 8-foot-tall, 700-pound steel sculpture in the form of a dead tree, resting on rusted railroad tracks. The tracks—originally used during the era of slavery in Alabama—evoke a chilling duality: a local legacy of oppression and the haunting memory of the trains that carried millions to Nazi extermination camps. In its starkness, the sculpture demands reflection. Yet, in its permanence, it offers a call to remember, learn, and ensure “never again” truly means never again. The memorial is not just a place of mourning—it is also a place of resilience and renewal. It honors those who survived the Holocaust, rebuilt their lives, started families, and continued their traditions in the face of unimaginable loss. For Ken, Vikki, and all of us at Hospitality Network Group, this project exemplifies our mission to uplift and support causes that enrich the communities we serve. We’re proud to stand behind efforts like this that preserve history, promote understanding, and inspire future generations to act with compassion and courage. We invite you to visit the memorial at Elmwood Cemetery and to learn more by reading the Alabama News Center’s coverage. Thank you to Barbara Bonfield, Terry Holzman, and all those who contributed to making this vision a reality. Together, we’re not only remembering the past—we’re building a stronger future that safeguards pride, protects honor, and upholds the integrity of all people. Hospitality Network Group at Keller Williams – Client focused . Performance driven The Hospitality Network Group at Keller Williams is honored to be part of a company that fosters a culture of excellence, empowering its agents to deliver unmatched service and expertise. This commitment to excellence is why Keller Williams agents consistently achieve results that set the standard in the industry. Whether you're buying, selling, or investing, our team is here to ensure your goals are not only met but exceeded. Trust the Hospitality Network Group at Keller Williams to guide you through every step of your real estate journey. Contact us today to learn how we can help you achieve your real estate dreams.
April 24, 2025
As real estate continues to be one of the most effective tools for building and preserving wealth, many families are strategically using homeownership to transfer financial security to the next generation. By leveraging real estate investments, parents can provide both immediate support and long-term financial stability for their children. With home prices on the rise and tax laws evolving, proactive wealth transfer strategies can maximize benefits while minimizing tax burdens. Rather than waiting to pass on assets through inheritance, many parents are choosing to transfer wealth now by helping their children acquire property and enjoy it additional years of the benefit. Here’s how they’re making it happen. 1. Gifting a Home with a Structured Loan Forgiveness Plan A married couple can loan their single child $500,000 (or any other amount) to purchase a home, following the guidelines established by the IRS. This method allows parents to maintain financial control while gradually transferring wealth. Here’s how it works: The parents forgive an amount equal to the maximum annual gift tax exemption per parent ($19,000 in 2025) on the loan, totaling $38,000 per year. This process can be repeated annually until the full loan amount is forgiven. If the child is married, their spouse can also receive the same gift amount, effectively doubling the annual forgiveness to $76,000 per year. Over time, this strategy allows parents to gift a home while minimizing tax implications. 2. Buying a Home in Cash and Gifting It For parents who have the financial means, purchasing a home outright and gifting it to their child can be a tax-efficient way to transfer wealth. Here’s how it works: A married couple buys their child a $500,000 home in cash and gifts it to them. They file the required gift tax return, which falls under the lifetime gift and estate tax exclusion of $27.98 million per married couple (for 2025). This strategy allows for the immediate transfer of homeownership without requiring the child to take on a mortgage. Important Note: The lifetime gift and estate tax exclusion is set to drop significantly in 2026, from $13.99 million per individual ($27.98M per couple) to approximately $5 million per individual. This means high-net-worth families should consider making large gifts before the exemption decreases. Why Real Estate Is a Smart Wealth Transfer Strategy 1. Tax Advantages By structuring gifts properly, families can leverage the annual gift tax exclusion and lifetime gift tax exemption to pass on real estate with minimal tax consequences. Additionally, if the child holds onto the property, they may benefit from step-up in basis rules if the home is inherited later. 2. Long-Term Wealth Growth Real estate historically appreciates in value (on average 5% per year over the last 30 years), making it an excellent asset for wealth accumulation. By helping children buy a home now, families position them for financial growth through home equity. 3. Immediate Use & Stability Unlike other investments, real estate provides immediate utility—offering a stable place to live while also serving as a valuable financial asset. Start Building Generational Wealth with Real Estate Today As wealth transfer strategies evolve, real estate continues to be a cornerstone of financial planning for families. Whether through structured loans, gift exemptions, or outright purchases, helping your adult children acquire property now can be a powerful way to secure their financial future. If you're considering using real estate as a generational wealth transfer tool, contact The Hospitality Network Group at Keller Williams today. Our team specializes in guiding families through smart real estate investments that maximize long-term wealth potential. Hospitality Network Group at Keller Williams – Client focused . Performance driven The Hospitality Network Group at Keller Williams is honored to be part of a company that fosters a culture of excellence, empowering its agents to deliver unmatched service and expertise. This commitment to excellence is why Keller Williams agents consistently achieve results that set the standard in the industry. Whether you're buying, selling, or investing, our team is here to ensure your goals are not only met but exceeded. Trust the Hospitality Network Group at Keller Williams to guide you through every step of your real estate journey. Contact us today to learn how we can help you achieve your real estate dreams. Disclaimer: The information provided in this blog does not, and is not intended to, constitute legal or financial advice; instead, all information, content, and materials available in this blog is for general informational purposes only. You should consult your own legal, financial, or tax advisor and verify all information to your satisfaction prior to taking any action.
By Vikki Grodner January 17, 2025
Tuscaloosa Real Estate Market Analysis: 2024 vs. 2023
By Vikki Grodner January 8, 2025
Predictions vs. Reality: What Actually Happened in the Birmingham Real Estate Market in 2024?
By Vikki Grodner August 13, 2024
Tuscaloosa for the Win!  Named #1 College Town for Real Estate Investing.
By Hospitality Network Group at Keller Williams July 19, 2024
Birmingham, Alabama is one of the top go-to places for real estate investing. Here's why:
In my business, I have the opportunity to meet a lot of interesting people, but none as special as B
By written by Ken Grodner June 3, 2024
In my business, I have the opportunity to meet a lot of interesting people, but none as special as Birmingham’s Italian Stallion, Lou Scripa.
More Posts